It’s about the personal brand.
There is a certain language that we are developing around business and our expectations as owners and customers. They include terms like relevancy, authenticity, and accountability. The days of hiding behind a logo or a companies policies are waning as more information, and the speed and accuracy of that information, becomes accessible not only to your customers but the whole world. It is more important than ever to look to the local community to build trust and develop relationships based on openness. Why? Because it can save your ass when you mess up, and you will mess up. These relationships will be that attachment to the human part of you that will allow for your customer to forgive you as a person. Really, lets face it, it is easy to hate a compnay (or a person) that claims no fault and easy to forgive your friends.
It’s about you.
As a photographer, it is the purpose of any portrait to capture that moment when you are most human, most yourself and exactly like you imagine yourself at your best. A good portrait will develop trust and convey meaning beyond what you can tell people about you or your brand, in this way a photo is a 1000 words. The avatar is this concept times a million, especially if you are involved in the communities on twitter, facebook, linkedin, etc. With people actively tweeting on average 10-20 times a day, that is a lot of seeing your poorly chopped and shopped photo for your followers and it makes a difference.
The deal.
I am the best portrait photographer in Phoenix and I want to photograph your avatar. I think it is vitally important to your business or personal brand especially if you are using any of the tools mentioned above. The normal price for personal portraits is $300.00+tax (see pricing page on tysoncrosbie.com for full details) and you get one image for use across all media from the session. I am offering an avatar session and one avatar image for use across all digital media for $150.00+tax. This isn’t entirely a discount, just a product I don’t normally offer. I am offering this product through the summer, it will end 08/31/08. This is a chance to get a photo session from me at 50% the normal starting cost. Obviously if you want more of the images from the session they will always be available in whatever format you would like.
Ready? Call me at 602.254.2880 for an appointment.
Not ready yet? Check out the soft edits page if you want to see what the Phoenix community thinks about avatars.
If you are a past avatar session client please leave a comment on this post incase others need help deciding. 
Thanks.
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