Building a community through education and transparency.
A soft edit is usually the first step a photographer will take after a photo session. I like to wait a couple hours and return to the whole session and look over the images one by one. Being very particular about what is in and what is out. For me I usually eliminate about half the images on the first pass, so typical session with 60 to 100 images is now around 30. Since I prefer to converse with my subjects as I am photographing a lot of this is just what I call “closed eyes and open mouths.” If you have been following my experiment on flickr you may have noticed I like to include one of these bloopers in the set, partly for fun and partly to help the audience to understand the process of photographing a single subject.
Exceeding expectations:
I didn’t expect the response to soft edits that I’ve received, seriously my mom doesn’t even read my blog. So to have a community build up around such a simple idea really excites me. I notice both parties starting to learn and grow together and yet it remains accessible to experts and beginners. Since I started to treat my business with authenticity and transparency I’ve only seen positive results, now I don’t think I could ever go back.
Upcoming Special:
I’ve been toying around with the idea of having an avatar session special and I am very close to having all the details worked out. Stay tuned for more information.
Final thoughts:
I am always looking for ways to improve the experience. Any questions or suggestions for improvement are welcome in the comments below.
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