Google has a job
Google’s job is to give you what you want when you want it. It would be completely contrary for them to give you organic results to anyone that hadn’t earned it in real life. The goal of becoming the #1 person for any industry is a great goal, even one I strive to obtain and maintain, but google doesn’t want to tell people you are the best choice unless you are. No company can change that without cheating.
the call
I got a call yesterday from an SEO/SEM company, “usaseopros.com” that immediately wanted to explain SEO to me. They stated that they had found me online and there were some things wrong with my keywords that they could help me with. In fact they would guarantee #1 results on all search engines, read what google says about this:
This was ironic considering that it was also the first day I had achieved first page results for a competitive keyword on google, “phoenix photographer” organically. I had lots of help in this endeavor and it wasn’t too long ago that this sales call would have probably caught my interest.
Then again I am so critical of sales that I still wouldn’t have bitten the bait.. They made two glaring mistakes right away. First was they introduced themselves under a different name than the URL they wanted me to visit. Second when I googled “usaseopros.com complaints” Check out the results coupling them with a scam.
When I called them out on this they became angry and hung up on me. I might have been a little abrassive (oops).
how I know
I am lucky because I have many friends and clients who I would consider SEO/SEM gurus. From architecture and building it right the first time fame Chuck Reynolds to the whole content/adwords/keywords package client Chase Granberry to SEO product manager for OrangeSoda based out of SLC Utah Rian Fowler. In fact now that I think about it I am surrounded by resources that I’ve learned from. A former client Pearly Writes and Bump Interactive are active in the #phx community and specialize in organic search engine results.
So I definitely had the upper hand in this sales call, Chuck had already shared the google page on SEO with me prior and his work on my website was a huge part of me ranking in the top ten yesterday. This prior knowledge meant that as soon as the salesman stated the #1 guarantee I knew something was up.
avoid scams
If you want to get into the competitive race to the top results on google please read the article above and educate yourself about what is truely going to help your company. Remember it is googles job to serve relevant results. Once you understand that take the time to choose a company that understands the benefits and limitations of SEO/SEM. And maybe, just maybe being known in your community is more important than being #1 on google.
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