Tomorrow is the online release of my Phoenix 20 series. I am excited and nervous. I am excited to have a new audience that will view the work, I am nervous that I don’t have a strong enough connection to my new audience to get any feedback about the work. I am also curious about how my new online network will aggregate, judge and ultimately ignore or promote the work. I would love to know why or why not.
In the art world if you recommend something to another person and that person doesn’t like it your taste is questioned. This is very bad because “good taste” is the ultimate art collectors, curators and academics commodity. Good luck trying to break into that very tight herd unless you can distract (controversy) or convince (politic) the leaders of the community to support you.
I have a feeling social media may have a more democratic answer to this problem, though I don’t believe it to be an intrinsically better system. I think it has the potential to do great things and level the playing field, which is one of the reasons I am in this space and trying new things. However it is important to remember that democracy in it’s purest form has the potential to be even less forgiving and may be a far more difficult herd to tame.
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