Building new client relationships
This is really a post about how to avoid ending up with bad clients.
One meeting
That’s all you need. Just one meeting, maybe over lunch or coffee.
Building a new client relationship
A typical new relationship should go like this: Introduction, review, education, schedule, contract, deposit. Get through this without any red flags you’re on your way to a great client relationship.
Red Flags
The potential client conveys any of the following:
- Money is a taboo subject.
- Needs more meetings to talk about your ideas.
- Contracts are sins.
- Time frame for project is immediate.
- Negotiations include promises of future work.
Red flags are just warning signs that things could be headed south, best to assume ignorance over malice and try to educate the client.
Relationship status: END.
When asked to complete any of the items in building a new relationship the potential-client; yells, calls you and leaves an angry message, or emails their contacts telling them to stay away from you.
Run do not walk away.
Bad clients will eat your soul, tie up your limited resources and likely remain unsatisfied with your work.
Good clients respect your work, and time. If you are focused on building a relationship you’ll know who the good ones are.